Is your website quietly losing customers? Common mistakes to fix
Small business websites lose customers through untappable phone numbers, text that needs zooming, long forms and outdated details. How to spot and fix each one.
Unhappy visitors rarely tell you. They hit back and call someone else. Here are the mistakes we see most often on small business websites, and what to do about each.
1. No phone number you can tap
On a phone, copying a number to dial it is one step too many. Fix: a click-to-call button in the header of every page.
2. Text you have to zoom to read
A desktop layout squeezed onto a phone. Fix: a phone-first layout with readable text and big buttons. Test it the same way your customers do: on your own phone, one-handed.
3. A contact form that asks too much
Long forms feel like homework. Fix: ask for name, a way to reply and a short message. Mark everything else optional, and filter spam so real leads reach you. See why contact form leads go to spam.
4. An outdated footer
“© 2019”, old hours or a dead social link make visitors wonder whether you’re still open. Fix: keep dates and details current.
5. No clear next step
A page that ends without telling people what to do. Fix: finish each page with one clear action: call, book or get a quote.
6. A slow first screen
Huge photos and too many scripts. Fix: compress images and remove plugins you don’t use. See how to fix a slow website.
Want a second pair of eyes?
We’ll look at your site on a real phone and tell you what we’d fix, free. Get a free website check. New websites start from $600.
Questions
Look for visits without enquiries in your analytics, and test the site yourself on a phone: try to call, find a price and send a message.
Whatever stops someone contacting you: a phone number they can't tap, or a form that is broken or too long.
Not always. Several can be fixed on an existing site. If the site wasn't built for phones, a rebuild is often quicker.
Written by Ahsan “Max” Faraz, Maxverse Lab — Karachi
A fixed quote before we start. We reply within 24 hours.
